In transitional eras like today--where both opportunities and challenges abound-here's a celebrity PR tactic you can use for mega-results for yourself.
Donald Trump, Lance Armstrong, Maria Shriver, Magic Johnston, Ted Turner, Bob Bill Gates and Arianna Huffington are but a few of the rich and famous who've written books to tell their story, and promote their brand. In the case of many celebrities, ghostwriters save them time. Here's how you can short-cut their #1 PR method and reap benefits all your own.
Write Your own 'Celebrity' E-book. Here's How:
Before your say, "Hold the phone, kiddie, I'm no writer." The good news is, I am. And with a 4.0+GPA from the world's top writing program. I'll cut your learning curve from many years to 900 words, and show you how to do it, and profit like a pro.
First, you'll want to set up a landing page on Blogger, if you don't already have a website.
Then, here's how and why to start writing your E-book, today:
1) It's an efficient and effective way to get your message across in a clear concise manner. You'll actually increase your productivity over time by not repeating your story: It's all there in black and white doing your talking for you.
2) Be sure to include the link to your blog/Ebook in your email signature block. Then with each email you send whether you are marketing, sending out proposals or resumes, interfacing with social, political or various networks online; with every contact you'll be advertising yourself without saying a word. If there's a link in an email, people will generally check it out.
3) Image is everything. You must be a consistent 'brand' whether you're a realtor, stock or insurance broker, plastic surgeon, business owner, contractor, dog walker, housekeeper, winemaker, model, actor, nurse, dentist...the list goes on. You have unique skills, training and inherent abilities--and an E-book puts those on display. With everything else being equal, you will get the job, the contract, the relationship, the kudos, because your E-book will set you apart.
4) Write a compelling E-book and you are an expert in your field. As a result you can attract offers to write articles, speak, or to publish a book. Publishing today is extremely competitive and an E-book can prove you've got the goods, and win you a book advance.
5) You can use affiliate resources at the back of your E-book that can earn you a passive stream of income that goes right into your bank account.
How to Begin:
1) Title: Define your audience, your purpose, and your slant, which will dictate your E-book Title.
2) Length: Decide the length of your E-book. If you are a 'Green' housekeeper who wants to build that lucrative all-organics niche your E-book can be tight; 10-12 pages. A 'Green' contractor who aims to be a leader in that field, and thus with a broader target audience can aim for fewer than 50 pages. Readers of E-books want concise, compact, useful information.
3) Structure: A page has 250 words. If your E-book is 50 pages that's 12,500 words. Say you're the Green Builder. Let's make the book five chapters of approximately 2085 words each. With 5 subheadings of approximately 420 words in each chapter. This structure makes the book easy to read and also to write.
4) Outline: From the above structure create your outline. Assemble all the data you wish to include, research any points, polls or authorities that will strengthen your premise, and lay it out in chronological order.
5) Table of Contents: Create this by following your outline.
6) E-book Cover: If you're not a creative whizbang go to http://guru.com and bid your job. Keep the look of your book cover and your blog compatible to build your strong 'brand'. Get the best cover you can. You title and cover entice readers. The title and cover should convey and underscore your purpose and the benefits to the readers. For example: "How to Get Rich in Green Building Today" with the cover image a house 'constructed' from bright green ,000 bills. A Guru.com graphics artist can do that in a snap. If you were the builder how proud and excited would you be with that?
7) Write an author bio. Check out others in your profession for ideas of length, tone, content that would work best for you.
8) Copyright, disclaimer, and introduction: Include all three up front. Keep your introduction brief and without hype. Create rapport with the readers by stating why you wrote your E-book and how it will benefit them immediately.
9) Conclusion: End your book with a short wrap-up, including the action you want the reader to take.
How to Get it Done to Start Reaping the Benefits Right Away:
If you can't invest the time to write an E-book yourself, hire a freelancer and no one's the wiser. You're still a pro with a sharp E-book. If you're a do-it-yourselfer: set a schedule and stick to it. Here's how.
Chose the target completion date. Count the number of subheadings in your E-book's structure. Estimate the time of writing one. Compute the entire time, plus editing. Determine the daily hours to complete the project by your deadline. Commit this schedule to writing, and sit down and work productively each day per your schedule.
The difference between people who complete books, or any project, and those who don't. Is the difference between 'must' and 'should.' Emotionalize the end product, and how it will benefit you and others. Pat yourself on the back knowing that in challenging times, you are among the ones who do. Then; Go for it!
